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Billboard Connection Provides Expert Analysis on All Out-of-Home Media Formats

We offer a full range of Out-of-Home advertising solutions to help your brand reach the right audience, in the right place, at the right time.
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1. Billboards

Formats: Bulletins, Digital Billboards, Premier Panels, Posters, Wall and Window Murals

Bulletin billboards are considered the most impactful of the large size out of home media formats. Usually, bulletins are static ads dedicated to just one advertiser and requires a vinyl print stretched over the billboard frame. Typically, 14 feet high by 48 feet wide they can be seen along expressways, highways, primary roads, and intersections providing a commanding presence. Bulletins are employed for directional and point-of-purchase purposes, as well as brand awareness. In select markets, rotary bulletins can be moved to pre-approved locations every couple of months for maximum exposure and broader audience reach. Bulletins allow creative “customizing” through extensions and embellishments for heightened visibility.

Digital electronic billboards are shared digital screens offering economical advertising spots that usually rotate every 8 seconds 24-hours a day. The great advantage is that digital allows advertisers to update messaging quickly and without the cost of a vinyl print that static billboards require.

Premier panels and posters are other common formats for billboards, located mostly along primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by local residents and commuter traffic, usually with good pedestrian exposure.

Wall murals are large-scale ads painted or mounted directly on building exteriors, most commonly in dense urban areas. They provide long-term exposure and are especially effective in downtown metropolitan environments.

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2. Transit

Formats: Airports, Buses, Rail/Subway, Digital Transit, Mobile Billboards, Taxis

Whether it’s a fully wrapped bus, truck side graphic, taxi top, or scrolling airport display, transit advertising provides a truly moving vehicle for your message.

Bus, taxies, subway, and commuter trains are formats deployed prominently as circulating billboards. Reaching audiences inside public transit vehicles with display ads is also an available option. Buses provide specified routes, while taxis travel anywhere. Rail and subway cars and stations present unique opportunities to attract the commuter and consumers attention.

Transit advertising and airport advertising formats include backlit dioramas, digital touch screen panels, oversize banners, baggage claim displays, and more. Passengers waiting in terminals and baggage claim areas offer extended exposure to a very captive audience.

Mobile billboards offer the flexibility of targeting specific areas, groups, and events. Routes are predetermined to get your message out immediately and command attention. Programs vary in duration from as short as a day to a weekend, full month, or longer.

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3. Street Furniture

Formats: Bus Shelters, Bus Benches, Digital Transit Shelters, Outdoor Kiosks

Street furniture enables advertisers a format that connects with consumers on a face-to-face level. Options include transit shelters, bus benches, and free-standing public service kiosks.

Street furniture advertising is placed along busy primary streets throughout a market and typically situated where traditional billboards are limited or not permitted. Transit shelters capture the attention of consumers driving by or waiting at busy intersections because the advertisements are highly visible and located at eye level. They are usually inexpensively priced, making them perfect for long-term promotions. Because transit shelters are backlit for easy night viewing, your message will be noticed any hour of the day. Digital transit shelters are shared digital screens offering economical advertising spots that rotate every 8 seconds 24-hours a day. They allow advertisers to update messaging quickly and run bright, eye-catching creative both day and night.

Street Furniture is visible to pedestrian and vehicular traffic offering a high reach and frequency for brand awareness or point-of-purchase opportunities.

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4. Place-Based OOH

Formats: Shopping Malls, Arenas / Stadiums, Street Teams, Projection Media, Custom Projects

Place-based OOH advertising formats are specifically located where particular groups congregate for a variety of purposes such as shopping malls, sport stadiums, theaters, convention centers, school campuses, special events, and more. Digital screens and video networks are available in many place-based locations.

Shopping mall displays are located at entrances, close to anchor stores, and other high traffic areas. Backlit directory panels and kiosks are the most popular form of mall advertising. It’s the next best thing to point-of-purchase advertising. Many malls offer digital screens, hanging banners, escalator wraps, door clings, food court media and other options.

Mall advertising and arena advertising is used to reach a captive audience with guaranteed circulation and demographics that provide excellent visibility and impression size, plus the possibility of TV exposure.

Specialty placed based street team advertising captures the attention of consumers while they are going about their routine activities and lifestyles, blending with the environment to impact crowds in situations where they are most likely to “listen”. Specialty media formats can range from sign spinners, street teams, pedicabs, projections, airborne displays, and much more. Specialty placed based is out of home advertising’s cutting edge.

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