Experiential Marketing
As each new type of electronic gadget enters the marketplace more and more ways exist to divert your clients away from noticing your passive advertising where you try to explain why your product, your offer, your deal is better, and vying for consumers’ attention becomes more difficult.
What experiential advertising in the Tampa Bay Area does is introduce your potential clients to new products through branding, and doing it in such a way that the product is brought directly to them. They voluntarily (out of curiosity) interact with the unique presentation and enjoy a pleasurable experience where every aspect is in harmony - from the color combinations they see to the sounds that they hear, and all expectations are realized during the experience - leaving them with feelings of trust and well being.
This process is accomplished interactively with the purpose of promoting a positive brand image, and beginning the long term brand relationship. Unlike bringing products and services to a person's home, phone, or email where this would be seen as most unwelcome, the product is brought to them out in the public where there is no pressure to buy anything, and no sense of feeling trapped. It is perceived as a fun, unique, right-brain experience - feelings of one on one trust, feeling comfortable with a new product, and going away with a positive impression. Bay Area Billboard's Experiential Marketing in Clearwater and the Tampa Bay Area is also one of the most unique, and as such leaves a powerful and lasting impression on the prospective client.
Traditional product-centric advertising focuses on benefits and advantages and features - often comparing them to other brands and pointing out why one is superior to the other, and tries to get the client to come to a rational decision before making a purchase. Both forms of advertising work - but take a look at the videos and pictures where everything - the sounds, the pictures, the colors... just make you feel good. Imagine your own well coordinated image branding campaign featuring one or more of your business' services or products.
