




MEDIA COMPARISON...MORE FOR YOUR MONEY WITH CLEARWATER MOBILE BILLBOARDS
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1/3 Page B&W
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NEWSPAPER
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$24.95
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:30 Second Spot
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TELEVISION
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$26.58
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4 Color Full Page
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MAGAZINE
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$11.76
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:30 Second Spot
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RADIO
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$11.75
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Rotary Bulletins
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OUTDOOR
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$6.24
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Daily Tracking
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MOBILE OUTDOOR
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$4.17
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Media
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Jan-Dec ' 07
(Millions)
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Jan-Dec ' 06
(Millions)
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%
Change
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Television Media
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$ 64.421.0
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$ 65,553.3
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- 1.7 %
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Magazine Media
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$ 30,327.5
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$ 28,742.5
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+ 5.5 %
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Newspaper Media
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$ 26,362.5
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$ 27,918.7
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- 5.6 %
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Internet
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$ 11,309.4
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$ 9,754.6
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+ 15.9 %
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Radio Media
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$ 10,691.7
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$ 11,084.6
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- 3.5 %
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Outdoor
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$ 4,020.4
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$ 3.831.2
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+ 4.9 %
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Free Standing Inserts (FSII)
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$ 1,861.0
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$ 1,828.6
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+ 1.8 %
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TOTAL
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$ 148.993.5
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$ 148,712.4
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+ 0.2 %
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